£500,000 cash raise for two Morecambe holiday parks
£140million is being spent across the country, and investment in Morecambe will go towards new accommodation – with 16 upgraded caravans introduced to replace the existing fleet – and the installation of wifi capability throughout the park, which will further improve the customer experience in 2022.
Parkdean Resorts operates two holiday parks overlooking Morecambe, in some of the most spectacular locations in the region.
Between them, Ocean Edge in Heysham and Regent Bay in Morecambe, welcomed more than 46,000 visitors last year, and with advance bookings at record levels, the award-winning company is expecting even more holidaymakers for 2022.
The parks employ nearly 240 people in peak season and are now hiring for seasonal and full-time positions in sales, catering and housekeeping.
This investment follows a record year of customer feedback ratings for the industry-leading holiday park operator, and demonstrates Parkdean’s commitment to continuous improvement.
Tens of thousands of customers provided feedback throughout the year, with scores in Q4 2021 peaking at Facebook (4.2 out of 5), Google (4.1) and Tripadvisor (4.0), showing how satisfied holidaymakers have been with their visits.
Reviews also included record scores for value for money and activities, while 83% of people who visited Parkdean in 2021 said they would be likely to book again.
Steve Richards, Managing Director of Parkdean Resorts, said: “This investment is great news for the Morecambe region. By investing in our parks, we are not only improving the guest experience, but also ensuring that holidaymakers return year after year, by spending money at local shops, attractions, pubs and restaurants, and supporting the communities that rely so heavily on tourism.
“2021 has been a huge year for staycations, and our teams will continue to go above and beyond to deliver phenomenal service to our guests, ensuring 2022 is even better.”
Nationally, the £140million investment includes over 850 new caravans and lodges, new developments across 16 parks and hundreds of refreshed and upgraded chalets and lodges with brand new looks.
“Thirteen parks received new locations and developments in 2022, providing a rare opportunity to become a proud holiday home owner in some of Parkdean Resorts most exclusive settings. connectivity, meaning employee wifi is now installed in 65 parks, with direct van wifi available in 50 parks by the end of the year.
Last year, Parkdean Resorts created 2,000 jobs. Over 375 trainees have joined the government’s Kickstart scheme, and a further 550 trainees will be recruited this year and given the opportunity to launch a new career at one of Parkdean’s 66 parks across the UK.
Parkdean Resorts has also launched 25 commitments that it will achieve by 2025, in the areas of environment, society and governance, including attracting and developing diverse talent, reducing CO2 emissions by 25%, reducing waste to landfill by 75% and publish an annual report detailing how it will care for its parks, its people and its planet.