Browston Hall golf and leisure offers for 80 holiday lodges

4:59 PM March 22, 2022

An attempt to transform a golf and country club into a country holiday haven is in the hands of planners.

Browston Hall, in Browston Green, near Gorleston, says the business is unsustainable – with the impact of Covid adding to its woes – and changes are needed to get it back on its feet.

The community and parish council have already been consulted on the bid with more than 80 households sending out leaflets and a public meeting held on December 10 drawing a series of concerns.

People gathered in the sports center for the Brownton Hall meeting
– Credit: Anthony Carroll

The application was submitted in two parts, referring to the east side and the south side, each subject to a separate decision.

To the east, 50 lodges, listed as caravans, are planned with a new leisure offering including ten-pin bowling, billiards and a golf simulator taking shape in the existing, modern extension of listed Browston Hall.

The bar, restaurant, tennis and boules court will remain.

One of the presentation slides on the proposed changes to Browston Hall presented at the meeting

One of the presentation slides on the proposed changes to Browston Hall presented at the meeting
– Credit: Anthony Carroll

Meanwhile, the driving range building will be demolished to make way for a new spa.

On the south side, a nine-hole golf course will be swept away for 30 new lodges in a rural setting with lawned areas.

A bid to accommodate touring caravans was dropped from the plans and the land was given over to a wildflower meadow.

The newspapers say the development responds to “a pressing need” for diversity.

A presentation on Brownton Hall plans was shown

A presentation on Brownton Hall plans was shown
– Credit: Anthony Carroll

They say: “Currently the business is operating at a loss and can only continue its activities with the financial support of the owner.

“The golf course is one of the biggest financial ‘pressures’ on the business, with its maintenance costs far exceeding the annual revenue it generates.

“One of the main issues affecting the sustainability of the business, especially the wedding venue, is the lack of accommodation for the guests.

“Providing overnight accommodation and expanding facilities to provide a sustainable, high quality rural holiday destination will enable the business to return to profitability in time.”

The single-storey lodges on offer have been named to reflect the local area, with visitors choosing to stay at The Herringfleet, The St Olaves, the Fritton or The Lound, depending on where they are on site.

A decision is expected by June 16. To see the plans and have your say, visit the borough council’s urban planning portal on its website.

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