S’mores designers give summer ’21 good taste


When life gives you lemons, as the saying goes, make lemonade.

The folks at Hipcamp – think AirBnB for campsites – did better, taking the flavors of summer 2021 and asking celebrity outdoor chef Kena Peay to turn them into s’mores.

The S’mores Taste of Summer 2021 kit is now available online at Hipcamp.shop.

To get people’s opinions on summer, Hipcamp surveyed 1,500 Americans, asking them how their summer was. The three best answers? Fruity, boring and bitter.

Maybe not what many chefs look for in a range of flavors, but Peay rose to the challenge by mixing squares of sweet and sour chocolate with raspberry infused marshmallows, raspberry jam and a choice of vanilla, chocolate graham crackers or honey graham crackers as a base.

“We wanted to provide a unique treat to enhance campers’ next outdoor experience,” said Jessie Lucci, US CEO of Hipcamp. “There is simply no better treat than s’mores, and no better partner than Kena to bring that special touch to America’s favorite camping food. Kena’s delicious concept both reflects our collective summer experience and offers a touch of optimism: there is still time to go out, enjoy the season and make special memories with your friends and family. “

While the kits are given free to the first 100 people to book a trip to the United States in September through Hipcamp.com, the kits are also available through the company’s online supplies store.

Each kit contains four raspberry infused marshmallows, two sweet and sour chocolate bars (intended to be cut in half), a packet of raspberry jam, two hand-made vanilla wafers, two square dark chocolate graham crackers 2.5-inch, two 2.5-inch squares honey graham crackers from scratch.

The kits are produced by the 1927 S’mores Co.

Hipcamp offers outdoor camping and glamping rentals, including tree houses, cabins, yurts, camping tents, and RV sites. Guests can upgrade their stay with extras such as farm-to-table meals, goat yoga, horseback riding, or lessons on topics such as cheese making.

Since its founding in 2013, Hipcamp has opened access to over 1.7 million acres of private land in the United States, Canada and Australia, and has helped people enjoy over 4 million nights under the stars. The average cost for an overnight stay is $ 50 a night, while many rustic campsites listed on Hipcamp start at $ 35 a night.

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