TREND: NIGHTS IN CARAVAN AT THE VINEYARDS

Wine tourism is an important sales and image channel for many winegrowers. In Germany alone, wine tourism generated total annual sales of 29.9 billion euros in wine regions, according to a study conducted by the DWI (German Wine Institute) and the University of Geisenheim in 2019. In combination with the holiday form of caravanning completely new perspectives open up. Overnight stays at wineries are particularly appealing – and many winemakers have already responded to the growing demand by continually adding RV sites.

This is a very good reason for a cooperation between ProWein (International Fair for Wines and Spirits) and CARAVAN SALON (International Fair for Mobile Travel) with its partner Caravaning Industrie Verband (CIVD) in Düsseldorf, Germany. Therefore, from May 15 to 17, visitors and exhibiting companies will be able to obtain information on mobile holidays as well as the appropriate selection of rental vehicles and accommodation directly from the winemakers in a special area in hall 1, stand D. 80.

“Caravanning combines ‘travelling’ and culinary delights like probably no other form of vacation. Wine regions are popular travel destinations and more and more wine estates are combining their ranges with accommodation options for caravan and motorhome holidaymakers. What could be more pleasant than unwinding in the middle of the vineyards with a bottle of regional wine in your mobile living room? No wonder that after such an experience, many caravanning fans become regular customers,” said Daniel Onggowinarso, Managing Director of the Caravanning Industry Association (CIVD eV).

“I am delighted that we have succeeded in combining two seemingly contradictory topics here and achieving valuable synergy effects for ProWein and CARAVAN SALON. We certainly plan to intensify this cooperation,” said Michael Degen, Executive Director of Messe Düsseldorf. The theme of caravanning will also be promoted at ProWein through the participation of ‘roadsurfer spots’, a platform for booking individual pitches for motorhomes.

Preview of “The Wine Travel Awards”

This trend is also reflected in a new competition: the “Wine Travel Awards” (WTA) which reward the best wine trips and tours in the world. This advertising and information campaign was launched by the specialized newspaper Drinks+ of Ukraine. The competition is open to anyone working in the wine sector: wineries, tour operators, wine writers, bloggers or wine education institutions. An expert jury made up of twelve leading experts in the fields of viticulture, gastronomic tourism, marketing and journalism will evaluate the submitted projects in a total of six categories. WTA winners will be announced in May on the official website at

https://winetravelawards.com/

For more information about visiting or exhibiting at ProWein 2022, contact Messe Düsseldorf North America; Phone: (312) 781-5180; Email: [email protected]; To visit www.prowein.com and www.mdna.com; Follow us on Twitter at http://twitter.com/mdnachicago

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